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What will those same dollars buy this winter, via Santa Fe, with prices generally going higher and higher?
They'll buy the same first class round-trip ticket and lower berth-but now on the flash­ing once-a -week 393,4 hour Super Chief, or the 50-hour daily Chief, plus the extra fares on these famous air-conditioned fliers - with $53.54 to spare.
Or, if you prefer a swift air conditioned, but no-extra-fare train, there'll be $73.54 left over - enough to finance a jolly week in California or at a dude ranch; or a delightful Indian - detour going, and a Grand Canyon tour returning I
We've applied the same sort of arithmetic to tourist and coach travel, to all expense California winter tours, to Fred Horvey meals en route -as any Santa Fe represen­tative will be glad to explain.

From November 23, 1936 Life Magazine

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