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How to keep good men from hopping

Today, growing shortages of management manpower make competition keener than ever-and at a time when high taxes make it difficult to keep high caliber men with bonus and salary increases alone.

The new Massachusetts Mutual Spilt-Dollar pan makes it possible for you to attract and hold promising talent by helping young executives obtain the additional security they want for their families. You can give them a larger amount of personal life insurance than would be possible from their own incomes-and at no cost to you!

Under the Spilt-Dollar Plan, the executive and his company share payments for this extra protection. But the company can't lose... it merely transfers assets on its balance sheet. And the employee is assured that the benefits to his family will always stay at the full amount of his policy throughout his working life.

Here's a way to encourage company loyalty and retain valuable men by providing more protection for their families when needed most. Ask you Massachusetts Mutual man to show you what the new Split Dollar Plan can mean to your firm. Or call our General Agent listed under Massachusetts Mutual in your phone book.

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